Best Management Practices (BMPs) incentive programs have been introduced to protect agricultural land and reduce nutrient runoff in watersheds. However, their voluntary nature has not led to the expected high participation rates. We examine influencing factors and underlying drivers that are associated with BMP adoption and farmer preferences for specific BMPs. Data are collected through an online survey in Ontario, Canada in 2019. A binary logit model is estimated to explain current participation in BMP schemes and a multinomial logit model to predict preferences for future BMP uptake. Results show that a mix of farmer and farm characteristics and environmental attitudes explain both current participation in BMP schemes and the likelihood of adopting a future BMP. Farmers tend to endorse a BMP if they currently implement that BMP. The findings furthermore suggest that increasing farmers' environmental awareness and sharing positive BMP experiences with other farmers may help expand future BMP adoption in Ontario. • We examine underlying drivers of farmer BMP adoption and preferences in Canada. • We inspect both current participation and future choices using logit models. • Farmers fairly concerned about water pollution are more likely to adopt BMPs. • Farmers tend to endorse a BMP if they currently implement that BMP. • Demographic characteristics are not significant predictors of future adoption.